Enable Gemini in Chrome: Chrome AI Mode
Google expands the presence of its AI feature Gemini. It will be integrated directly into the Chrome browser and on Google TV. This initially affects users in the USA, with a rollout planned for additional regions. The integration aims to simplify interactions with digital content and strengthen Google's competitive position.
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Gemini in Chrome: Features & Rollout
Google unveiled on September 18, 2025 the biggest Chrome upgrade: Gemini in Chrome is rolled out for Mac/Windows in the USA (English). This includes cross-tab summaries. Also starting the AI Mode in the Omnibox, initially in the USA. Gemini in Chrome is an AI helper feature directly in the browser. A button opens a window where questions can be asked, page contents can be summarized, or information condensed across multiple tabs. Soon, agent-like capabilities will be added that perform simple tasks on websites. AI Mode is a new button in the Chrome address bar (Omnibox), with which complex, multi-part questions can be asked and context-aware suggestions can be provided. Both are separate from the Gemini web app chat and run in the desktop browser. On mobile devices, Gemini in Chrome is already integrated on Android; integration into the Chrome app on iOS is expected to follow. The trade press confirms the functionality, the button in the browser, and the US rollout. Contextual suggestions in the Omnibox and asking questions about the current page have been officially announced. Earlier AI features such as Tab Organizer (automatic grouping) and “Help me write” were already introduced in Chrome in 2024.
Quelle: YouTube
Gemini on Google TV: Features & Rollout
On Google TV, rollout begins on September 22, 2025 for TCL’s QM9K. Other devices such as Google TV Streamer, Walmart onn. 4K Pro, and 2025 models from Hisense/TCL will follow later in the year. Media reports confirm initial availability on TCL QM9K and later availability on other Google TV devices. 9to5Google additionally cites Android 14 as a prerequisite for Gemini on Google TV. In parallel, Gemini on Google TV rolls out first on TCL’s QM9K series; other devices follow later in the year.
Quelle: techradar.com
The Google TV interface where Gemini could be integrated in the future to improve the user experience.
Strategic Context & Competition
Google moves AI closer to places where people already search, read and decide: the address bar and the active page in the browser. This reduces friction and strengthens Google's search and ecosystem advantages over specialized browsers or chat apps. On the TV, it’s about a new, convenient entry point in the living room and about offering not only “voice search” but real follow-up questions and explanations compared to other TV platforms. Competitive pressure is real: Samsung and LG bring Microsoft's Copilot to new TV models, which could make AI assistants on the big screen a standard. Media outlets like WIRED frame the integration as a turning point — for the first time, an AI assistant is deeply embedded in a mass-market browser, including foreseeable “agent” features, but with skepticism about usefulness and control. Search and marketing press emphasize the importance of the Omnibox integration, since complex questions and page context can be answered directly there. TV coverage highlights the new role of the television as an AI entry point, including competition from Copilot on Samsung/LG.
Fact Check & Clarifications
Confirmed: Gemini in Chrome is rolling out for desktops in the USA (English); AI Mode is part of the package. Confirmed: Google TV starts with TCL QM9K; other devices to follow; use cases range from content search to explanations to learning questions. Confirmed: Android 14 is required for Gemini on Google TV. Unclear: Exact timelines for Gemini's availability in Chrome outside the USA; Google mentions later expansion but without a date. False/misleading is the claim: "Gemini on Google TV costs extra". It is confirmed that the launch currently targets the expensive TCL QM9K models; costs relate to the device, not a separate "Gemini fee."
User Impact & Privacy
For users in the USA, this means: Gemini in Chrome can be used to summarize articles, compare content across multiple tabs, or ask questions about the current page—without leaving the context. In Europe/Switzerland, the feature is currently not available according to Google Help; a later expansion is planned but without a date. On the TV, Gemini allows freer phrasing ("What happened in the last season?") and provides explanations or recommendations; initially only on TCL QM9K, additional devices to follow. For Chrome itself, older AI helpers like Tab Organizer and "Help me write" remain useful—for example for tab chaos or forms. Privacy: In Chrome, sharing of page content can be paused or permissions (e.g., microphone, precise location) can be selectively disabled.
Quelle: canbuyornot.com
Interaction with Google TV using the remote control.
Quelle: YouTube
Open Questions & Future Outlook
Open questions are: Exactly when will Gemini start in Chrome in Europe/Switzerland and with which language support? Google mentions "later" and keeps details back. Which agentic capabilities come first – and with what security boundaries? Google sketches the plan but without technical specifics. On Google TV: which older devices will actually receive the update, and in which country when? Hints of Android 14 as a requirement and "later this year" point to a staged release.
Conclusion: Gemini moves into the places where people browse and search: directly in Chrome and on the TV. For the USA, this is a noticeable convenience; in Europe/Switzerland it remains a wait for now. Those who can start will receive helpful text assistance, across tabs, and soon in the address bar; those who cannot can meanwhile simplify many daily tasks with Tab Organizer and "Help me write"—with clear toggles for data sharing in the settings.